How to Find an Importer in Taiwan
How to find an importer in Taiwan
By Marie-Claude Veillette www.globalwinemeetings.com
Taiwan is one of the five most important wine markets in Asia. Today, there exist many opportunities for wine producers who would like to develop their presence in Taiwan; however wine businesses looking to enter the Taiwanese market should first learn how to navigate the regulatory and cultural climates of this fascinating island. One of the first steps wine producers must take when entering the Taiwanese market is to find an experienced and reliable business partner who can help them develop a presence in Taiwan and the larger Asia-Pacific region. Once this has been achieved, it is crucial that wine sellers develop a sales strategy that incorporates offering an honest pricing structure to their new customers. Exporters must also build an efficient, effective distribution network for their products.
Before entering into a business relationship with an importer, producers and exporters should do their research and verify that the importer has a positive reputation in the industry. As well, exporters can look into the history and financial profile of any individual or organization they plan to do business with to ensure that their interests are protected. By participating in Global Wine Meetings - a VIP event reserved exclusively for wine professionals, bringing together wine buyers from across Asia –producers can develop business relationships with the most important industry players in the region.
When? April 19-20, 2016
Where? The Grand Hyatt, Taipei, Taiwan
Here are a few factors to keep in mind when evaluating importers with whom you want to build a long-term relationship:
- How long has the importer been in business? Can they provide references? Which distributors have they worked with? Where will your products be distributed? What kind of guarantees can they provide in terms of marketing and promoting your products?
- Review the importer’s portfolio. Who do they represent? Does the importer align well with your style and the quality of your products? Are they too diversified, or not diversified enough?
- Can the importer provide you with a coherent distribution plan?
- Are they well-versed in current customs procedures and do they possess the permits needed to import your products?
- Do the importer’s attitude and personality match well with your own? This is a very important aspect to consider when embarking on a long-term business relationship.
For your own security, it is recommended that you work with experienced professionals who can connect you with established buyers, or participate directly in Global Wine Meetings to gain access to the industry’s VIP community of wine and spirits importers.
500+ local buyers and 60+ VIP buyers from across Asia from across the Asia-Pacific region will be at Global Wine Meetings in Taiwan in April 2016, many of whom will be available for one-on-one meetings with participating producers.